Dealing with a media crisis

By Dr Art Lynch

People's opinion is based on what they see and hear.

It could be a crisis situation that brings you rapid and vast attention or a corporate announcement or press conference. You could be acting in your own commercial or giving an interview. Whether in person or using Skype or other services you need to be at your best.

The way you work with media will affect how you and your message are received.

The Internet is a global visual communication tool. Various forms of media are used for entertainment, education, infomercials, employee and client communications, training, documentaries, college courses, community meetings, and so much more. If you have not yet been on a screen, you likely will be.

First of all, know how to look, move and talk to the camera, whether you are asked to speak with a reporter or speak at the camera lense.

Treat any recording media as if you were close to one close friend. Loud voices to talking to a group impersonal audience will only lose you leverage and friends you may need later.

Comfort is the number one rule in public relations, public affairs and media.

Never let them see you sweat.


You may have to omit. If caught on that tell the truth as to why, usually under advice of legal counsel or that it is under review and will be released when any investigation is complete.

Lies come back to haunt you.